Business Insider - Eat24, the food delivery company, will delete its Facebook page at 11.59 p.m., according to this hilarious "breakup letter" it has written to Facebook. The blog post, while tongue in cheek, actually delivers a brutal analysis of how difficult it has become for some advertisers on Facebook. "You lied to us," it says at one point. "It really seems like youâve lost your way and have become nothing more than an ad platform." The letter was triggered by Facebook's most recent change to its news Feed algorithm, which prioritizes actual news â and posts that lots of your friends have engaged with â over a mere chronological display of other people's posts. For advertisers, that has meant that most of their posts go unseen â buried under an average of 1,500 posts that most users get per day. The only way to guarantee everyone who follows a company will see any given post is for a post to go massively viral on its own, or for the company to pay to promote
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