TechRadar - Facebook is on the hunt for spam and has introduced three measures to combat the irrelevant content that clogs many users' news feeds. The first targets what Facebook calls "like-baiting," or posts that straight-up ask news feed browsers to like, comment or share a post in order to circulate it more widely than it would normally reach. Call-to-actions typically work, thus thrusting like-baiting posts to the top of the news feed spotlight. However, that doesn't change their spam status, and users reportedly find these types of stories 15% less relevant than other posts with a similar number of likes, comments and shares. Facebook's like-baiting solution will supposedly better detect these stories and keep them from appearing in prominent places on the news feed. Pages "genuinely trying to encourage discussion among their fans" won't be affected, and the initial implementation will focus on Pages that frequently ask for likes, comments and shares. Spam
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